GMV increased by 281% TikTok Shop Black Friday category daily battle report released

Recently, TikTok Shop released a fully managed daily battle report for the six major Black Friday categories in the US market.

TikTok Shop’s largest Black Friday cross-border e-commerce promotion of the year is now underway. During the category days that have just passed, the U.S. site has received huge orders one after another.

This year's "Black Friday", TikTok Shop's American store attracted more than 100,000 experts to participate in the content field, set up a "Black Friday" featured mall on the homepage of the shelf APP, and used a first-level entrance to ensure traffic.

At the same time, the main-end slogan and discount coupon pop-up reminder are configured on the search to guide users to click to participate in the activity, and simultaneously provide consumers with product discounts, ultra-low prices, exclusive discounts for new and old customers, and multiple items. Benefits such as tiered discounts and free shipping. For participating merchants, American stores provide discount subsidies of 20% to 50%.

In this event, the daily payment GMV of the women's and children's clothing category increased by 144%, and the payment order volume increased by 135%; the daily payment GMV of the men's sportswear and sleepwear category increased by 173%, and the payment order volume increased by 173%; the daily payment GMV of the home and outdoor category increased by 173%. 113%, and the number of payment orders increased by 106%.

The daily payment GMV of the shoe and bag accessories category increased by 120%, and the payment order volume increased by 134%; the daily payment GMV of the fast-moving consumer goods category increased by 162%, and the payment order volume increased by 170%; the digital 3C category daily payment GMV increased by 281%, and the payment order volume increased by 281%. 230%.

For Chinese brands and merchants, TikTok Shop is indeed a traffic bonanza in the U.S. market. At the current stage, TikTok will be a good opportunity for merchants who have already done cross-border business through platforms such as Amazon.

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