Is Apple’s sales decline related to the Chinese market?

Recently, Apple released its fourth quarter and full-year financial reports for fiscal year 2023 as of September 30.

The financial report shows that Apple’s total net sales in the fourth quarter were US.498 billion, a decrease of 1% from US.146 billion in the same period last year; net profit was US.956 billion, an increase of 11% from US.721 billion in the same period last year.

Apple said fiscal fourth-quarter sales fell for the fourth consecutive quarter, including a decline in China as it faced a broad slowdown in the country's economy and new competition from rival Huawei.

In recent years, Chinese mobile phone companies have grown very rapidly. Chinese mobile phones have gone abroad and won a large number of fans around the world. From a quality perspective, the gap between Chinese mobile phones and Apple mobile phones has rapidly narrowed. Apple has maintained its position with its main product, the iPhone, but it is inevitable that the entire revenue will be affected.

As a 3C electronic product, mobile phones have become an indispensable part of our lives. Especially for Apple mobile phones and Huawei mobile phones, the number of imports and exports has increased in recent years.

It is crucial for importers or agents to understand and master the import customs clearance process, details and precautions for 3C electronic products such as mobile phones. Be sure to make adequate preparations. During the customs clearance process, declarations and inspections must be carried out in accordance with customs requirements. After customs clearance, the safety of the goods must be ensured and related matters must be handled.