Still going up? ! Amazon's latest announcement will increase MCF fees in the UK from November 12!

The price increase strategy of the UK station this time is to simultaneously get the fuel and inflation surcharges in the conventional FBA logistics to the MCF fee,The average freight rate for each weight ladder increased by more than 4.3%.The increase is not too small, and it is basically the same as the FBA price increase once a year in the past.

In addition, Amazon also mentioned in the announcement that the increase in multi-channel delivery fees is also to ensure that it can continue to provide sellers with reliable delivery speed, reliability and service quality.

For considerate sellers, Amazon will launch multipleproduct discount. As shown in the figure below, before the adjustment, the delivery fee is £3.15, and after the adjustment, the fee for each order of 1 item is £3.31, while each order of 2 items can enjoy a discount of £2.81 per item, and each order of more than 3 items can be Take a discount of £2.20 per item.

At the same time, to support sellers’ business growth, Amazon has also improved its fulfillment and delivery network and added the following features:

# Launch in UKUnbranded packaging, the seller can use it for free;

# On time delivery rate up to99%above;

# investTo increase the capacity of fulfillment centers to meet growing delivery demands.

In this regard, many sellers complained and said that they were paying for inflation in Europe and the United States.

Seller A: "Every time Amazon does things before and after the peak season, this time it happened to be during the peak season, forcing us to compromise?"

Seller B: "Fuck it, you won't make any money this year."

Seller C: "Originally, the timeliness is poor, and the market is not big. What are you trying to do, don't do charity, ball and ball."

Seller D: "No more price reductions for Anita Buddha, so don't expect your peers to increase their prices!"

Seller E: "Have you noticed that all the increased costs of the general environment have to be paid by the seller in the end?"

Passing on its own operational pressure and letting sellers share the risk seems to be more and more Amazon's usual method. Since the beginning of this year, from fuel surcharges, inflation surcharges to peak season surcharges, while the living space of sellers has been continuously compressed, Amazon has subsequently issued multiple notices of fee increases such as FBA, which has further increased the difficulty of survival for sellers.