The store is frozen! Another group of big brands sues Chinese sellers

01. Canada Goose

Canada Goose (Canada Goose) is a Canadian clothing brand founded by Sam Tic in 1957. The brand focuses on the production of polar cold clothing, including jackets, vests, hats, gloves and a series of clothing in extreme cold environments. Canada Goose's clothing design is stylish and simple, and it has attracted the attention of celebrities from all walks of life. It has a certain brand reputation in the world and officially entered the Chinese market in 2018.

The tree is so popular that many sellers took up the idea of ​​Canada Goose and quoted the relevant information of the brand in the store. On December 6 this year, Canada Goose Inc initiated trademark rights protection through the GBC law firm. Consciousness is stronger.

Canada Goose Inc. has registered relevant trademarks for its brand name, including word trademarks and graphic trademarks, such as CANADA GOOSE, SNOW GOOSE, THERMAL MAPPING and more than a dozen trademarks, which are constantly being updated, so sellers should pay attention to the title of the product and There should not be any related text or graphic trademarks in the description, and it is also necessary to check whether there is any trademark information related to the brand on the appearance and packaging of the product, and revise it in time to avoid suspicion of infringement.

The brand sells through various channels, covering offline, online and wholesale, and directly faces customers through its own DTC stand-alone station and retail stores. https://www.canadagoose.com/ is the official website of Canada Goose, seller friends can visit the official website of the brand to view.

02. B.DUCK little yellow duck

The image of the little yellow duck has always been loved by the public, and there are many peripherals. The intellectual property rights of this commodity character are mainly authorized in six categories: home life, clothing and accessories, toys and baby personal care, footwear, consumer products Electronics, etc.

Senke Products Co., Ltd. has registered the relevant text and graphic trademarks for Little Yellow Duck, and the 25 images created by it are also protected by copyright. Therefore, the use of related product images, text and graphic trademarks without authorization belongs to Infringement, at the end of November this year, the company entrusted HSP lawyers to deal with trademark infringement and copyright infringement, which needs to be noticed by the seller.

The history of the brand can be traced back to 2001, when Mr. Xu Hanlin founded the main operating subsidiary Semk Products, which initially focused on the design business. In 2005, Mr. Xu created the iconic character B.Duck Little Yellow Duck, and started the retail business of B.Duck Little Yellow Duck specialty consumer products.

In order to maximize the use and coverage of the B.Duck Little Yellow Duck IP, they started to develop a character licensing business, licensing the B.Duck Little Yellow Duck character to licensees for consumer and promotional items in Hong Kong, China. Over the years, the character licensing business has been expanded to China and other countries.

In 2015, they expanded to sell B.Duck family character specialty products domestically through third-party e-commerce platforms to meet customers' online needs. According to the 2021 Frost & Sullivan Report, they rank fourth among all character IP companies in China in terms of character licensing revenue in 2021, with a market share of approximately 3.2%. Little Yellow Duck fans have more than 19 million subscriptions or follow-ups for the Little Yellow Duck family characters on major e-commerce platforms and online social media platforms around the world. In total, there were over 740 million views of various types of content related to elements of the B.Duck family character.

And through the fast-growing online sales channel (Tmall flagship store) and offline sales channels to sell B.Duck family role characteristic products, more product images can be viewed through https://www.semk.net/en/index.aspx Check out.

03. EMOJI

In daily chatting, words can be omitted, words can be omitted, and EMOJI expressions must be sent. It seems to have become a common phenomenon in the 21st century. Thousands of words can be summed up with only one emoji.

In daily product sales, you may be able to see EMOJI-related emoji designs on clothes, socks and other products. HSP law firm represents rights protection.

Back in 2013, the emoji company realized the expressive power of using icons like poop, monkeys or unicorns in digital communication.

Inspired by this powerful form of communication, the founders of The Emoji Company, with a rich management background in the entertainment gaming industry, decided to develop a truly universal lifestyle brand, offering tangible products, promotions and entertainment, and serving as a reliable partner For marketing and advertising industry. This is emoji® - the birth of an iconic brand.

Over the years, The Emoji Company has built a vast library of emoji® brand icons and designs that can be used in legal licensing and merchandising, promotions and events, retail loyalty programs, and meaningful advertising campaigns, whether in print, online or on TV.

The emoji company has managed to rank among the top 150 global licensors in the industry. More than 1.000 noteworthy licensees have established active partnerships with companies from several industry sectors and have received many awards.

It is worth noting that the brand has registered as many as 35 categories of trademarks in more than 100 countries or regions around the world, such as EMOJI, ICONZ, SUPERMOJIS, THE EMOTICONZ, etc., and its emoticons are also protected by copyright law. The specific emoticons The seller can also view it on the official website https://www.emoji.com/. EMOJI also declares its intellectual property protection at the bottom of the official website. The trademark right is very extensive and covers most countries on the earth, such as Belgium, Bulgaria, Denmark, Germany, Estonia, Finland, France, Greece and dozens of other countries.

Search for EMOJI-related products on Amazon, covering stickers, clothes, belts, etc., covering a wide range, so without the authorization of the brand, you are not allowed to use related emoticons, trademarks and other information arbitrarily.

04. CREELED lamps

CREELED filed a large number of lawsuits in November, and launched a rights defense again in Florida on December 7th. This is not the first time CREELED has initiated rights protection. In the past two months, there have been three cases in total. The seller receives the mail.

It is understood that CREELED lighting was established in 1987 and has been listed in the United States. Cree LED offers one of the industry's broadest portfolios of application-optimized LED chips and components, leading the industry in performance and reliability.

CREELED initially focused on semiconductor materials and drove the adoption of blue LED chips in automotive and display backlighting applications. Throughout the 1990s, we further refined LED technology and became a leading innovator in the field. Cree LED launched the industry's first packaged lighting class LED XLamp® XR-E LED in 2006, accelerating the LED lighting revolution.

Its teams deliver state-of-the-art technologies and breakthrough solutions for key applications in high- and mid-power general lighting, specialty lighting and video screens. With over 30 years of experience, Cree LED develops products backed by expert design assistance, exceptional sales support and the industry's best global customer service. There are distribution channels and sales teams all over the world.

CREELED Inc has registered relevant trademarks for its brand name, and the major categories of trademark registration are all category 11 lamps, so sellers should avoid using relevant trademarks for such products on the shelves.