A large number of sellers have received Amazon warning letters! Rectification of "far warehouse near delivery"

Recently, Amazon's background has revised the receiving information of FBA shipments from "registered" to "registered warehouse name". Addresses do not match. A large number of sellers have received email warning letters from Amazon, and there are even many voices in the cross-border circle against freight forwarders for "short delivery from far warehouses" and "random delivery".

01. Far warehouse near delivery? A large number of sellers have received warning emails

"All accounts have received email warnings about random delivery references. It is estimated that most sellers have this situation, and Amazon will start vigorously rectifying it." A senior seller broke the news on social platforms.

It is understood that Amazon’s warning email shows that the platform noticed that the seller sent multiple shipments by the wrong route, which means that the shipment was sent to a different Amazon fulfillment center than planned. Sending an item on the wrong route will add additional time and cost to the platform when receiving the seller's inventory. Sellers need to ensure that the address provided to the carrier is the address of the Amazon fulfillment center selected during shipment creation.

There are not a few sellers who have received this warning email, and they all point the finger at the freight forwarder. Some sellers have negotiated with the freight forwarder and demanded a refund of the price difference. Some sellers also said that they did not receive the email, and the ridicule may be that their shipment volume is not enough. It is understood that the reason for this situation is that the freight forwarder should send the shipments to the farther FBA warehouse, but instead send it to the closer FBA warehouse, which is the so-called "far warehouse near delivery".

"This kind of situation has long been commonplace. It was very common in the logistics circle in the early years. Some were opportunistic by freight forwarders, and some were chosen by the sellers themselves. Especially for large sellers, the shipment has multiple costs. Using Kapai can save 2 yuan compared with Haipai. The cost. The big sellers need to ensure that the goods are on the shelves as soon as possible, and show that they are available for sale, and there will be no out-of-stock phenomenon." Shenzhen freight forwarder Qiao Dan said.

Jordan told Hugo Cross-border that this happens, on the one hand, because the freight forwarder wants to earn the difference. According to the market price, this kind of situation will not happen to Haipai, and Kapai will be exploited. If it is a Mason card pie, the transportation cost of a pallet to the US West warehouse is about 32 US dollars, while the same pallet is sent to the US East warehouse, the cost will rise to about 190 US dollars. Therefore, many freight forwarders will choose to directly drop the seller's shipments in the three large warehouses of ONT8, LAX9, and LGB8. "

In addition, before Amazon’s official policy was to quickly enter the warehouse and put the goods on the shelves as the primary standard, and the inconsistency between the created shipping address and the actual delivery address was not strictly investigated. So this kind of bad operation method has repeatedly succeeded.

A seller has communicated with his freight forwarder, and the freight forwarder said that he has gone to check with the Kapai driver to verify the situation. According to the analysis of the seller, it is not ruled out that some cooperating tail-end truck drivers randomly delivered warehouses for convenience, and the freight forwarder did not know about it, or there was an error in Amazon's back-end system, but the probability of this is low.

"Multiple operations of remote warehouse and near delivery will be accepted by Amazon, but it will take more time and cost. Moreover, Amazon lists the goods into the warehouse as the account performance range, and sending the wrong warehouse once or twice may be just a warning. The new function It’s not sure after it’s online,” said the seller.

Today, after updating the background, Amazon will further promote information transparency, rectify illegal freight forwarders, and regulate the chaotic situation in the U.S. tail-end delivery market to a large extent. At the same time, it can restrain some fleets or truck drivers who are fishing in troubled waters. Urge the seller to operate the account in compliance.

Although some sellers missed the peak season because of such a showy operation, after the adjustment of the epidemic policy, most sellers are full of expectations for the supply chain and economic trends next year, and some sellers have even set a profit growth target of 30%-50% next year.

02. The order volume soars in the peak season, and the profit will increase by 30% next year

With the continuous optimization and adjustment of the epidemic prevention and control measures across the country, the team of "going overseas to grab orders" in various regions is growing day by day, which also inspires cross-border sellers. It is the end of the last peak season in 2022, but the recent surge in order volume and the gradual recovery of economic data in the United States have given sellers great encouragement.

On December 13, the economic data released by the US Department of Labor showed that the overall increase in the US consumer price index (CPI) in November was slightly lower than in previous months. Overall, U.S. inflation dropped significantly in November, and both the month-on-month and year-on-year data were significantly lower than market expectations. The Zhongtai Securities Research Report believes that the rapid decline in U.S. inflation in the past two months has partially alleviated the deep-rooted concerns of the Federal Reserve and the market about inflation.

Senior seller Lao Zhang said that the U.S. economy should slowly recover as inflation falls. After the domestic liberalization, it will quickly go through a painful period, and then everything will return to normal, and the supply chain will return to a normal state next year. As a small and medium-sized seller, you must focus on the degree of fit between your products and customer needs. superior. "Based on this judgment, we plan to set a sales and profit growth target of 30-50% next year. The track of cross-border e-commerce export is still promising."

Many sellers have also planned their profit growth targets for next year, which are generally expected to be above 30%, and the overall confidence is relatively good. Some sellers also expressed that they only hope to achieve sales before the peak season in 2022. After all, the overall operating costs will increase and profits will decrease in 2023.

Regarding the overseas market, Zhu Qiucheng, general manager of Ningbo New Oriental Industry and Trade, told Hugo Cross-border that the weak demand in the US market is difficult to recover in the short term due to the impact of high inflation, but the consumption power of the middle class is still strong, so they will focus on opening up this year. For high-end products, the product profit margin has been significantly improved. In addition, their expansion in markets such as Japan and South Korea has achieved results, and the increase in unit volume is far greater than that in the European and American markets. Therefore, he suggested that, in addition to the European and American markets, cross-border sellers should focus on emerging markets such as Japan and South Korea as soon as possible.