eBay Outdoor Energy Storage Trends: Under the Energy Crisis, Buyers Have Greater Demand for Capacity Expansion

Policy and Market Demand

The clean energy category is a category that is strongly related to domestic and foreign policies. Starting around 2005, the domestic photovoltaic industry started to take off. Now more than ten years ago, it has not only a complete market environment, but also a complete set of industrial facilities. At the same time, it is one of the few companies in my country that can participate in international competition and reach a leading level. strategic category.

Internationally, the European Union released a "RepowerEu" energy plan in May. The main body of the plan basically revolves around renewable energy and puts forward relevant goals. The United States announced in early June that it would suspend anti-dumping and countervailing duties on imports of solar cells and modules from four Southeast Asian countries for a period of two years. In the four countries of Southeast Asia, many Chinese new energy companies have set up factories there.

In terms of the market, taking the solar energy category as an example, from the data of previous years, the solar energy category is a category strongly related to seasonality. When the weather is hot, its sales will go up, and when the weather is cold, the sales will go down.

Some sellers will have doubts. Is this category short-lived, affected by the energy crisis, or will there be market growth in the next few years? It is safe to say that even in the absence of geographical conflicts, the growth trend of the solar category is very optimistic. The data for January and February of this year show that it also showed very good positive growth before the geopolitical conflict. And in September, the weather abroad was already cold, it should go down, but it is still going up.

Application scenarios and popular categories

Many people may think that solar energy is mainly used on industrial and commercial roofs. But in foreign countries, in addition to national infrastructure or industrial and commercial roof construction, individuals are actually a very large user group. For example, it is used on the roof of the house, and in their garden, such as Europe, Australia and other places, the family garden area is particularly large.

In addition, solar energy will also be used in yachts and RVs. It may be unfamiliar to Chinese consumers, but in foreign countries, especially in the United States and other countries with very large RVs, the application of solar energy in RVs is also very extensive.

From a global perspective, in countries such as Australia, Canada, and Germany, consumers have a very strong awareness of renewable energy, and the use of clean energy in personal homes is relatively common.

The average installation cost of solar photovoltaics has dropped from more than 4,000 US dollars in 2010 to more than 800 US dollars in 2020, which is beneficial for solar product sellers on both the to b and to c ends.

The clean energy category can be subdivided into whole-home solar and portable outdoor energy storage.

One of the larger businesses in eBay Solar Products is about whole-house solar power generation systems. The core is four products, one is solar panels, the function of solar panels is to absorb light and heat. The other is the inverter, which converts DC power to AC power, as well as the battery and the controller. These four products make up the entire solar power generation system.

At the same time, there will be some high-power accessories on the platform, and there are also sellers who sell inverter control all-in-one machines. Sales of the entire solar power system are very good. For example, a 1,000-watt solar-powered whole house product, including solar energy, inverters, batteries, and controllers, costs 2,700 euros. But such a high unit price also sells very well on eBay.

Some people may ask, why do such products that need to be installed sell well on eBay? In fact, thanks to the fact that they have already proposed renewable energy in the 1990s, the country is constantly promoting the application of solar energy systems in personal residences or in industry and commerce, so most people's homes have already laid out solar energy systems when they are renovated. In the context of the energy crisis, in fact, the buyer's more demand is to expand.

The demand for expansion is reflected, one is solar panels, and the other is batteries. There are three typical types of solar panels with high sales volume, flexible panels, folding panels, and glass panels. The glass plate is an evergreen model, because it is more used on the roof of the house, and the head seller is out of stock, resulting in a certain price increase. In winter, sellers should put more stock on glass panels.

Among the global solar module suppliers, seven of the top 10 companies are located in China. LONGi, Trina Solar, JA Solar and JinkoSolar will rank among the top four in terms of global module shipments in 2021. How can leading companies help cross-border e-commerce sellers? Overseas consumers may feel that the price of Chinese brand products is cheap, or the quality cannot compete with the international ones, but it is precisely because of these leading companies that they have established their brands. When overseas consumers choose clean energy products, they will not think that the quality of solar-related products from China is not good, but they will think that the quality of the products will be better because the products are from Chinese companies. This is good for cross-border trade at the TOC side.